"Legal Insights on Social Media" presented to the Florida Public Relations Association (FPRA) February 18, 2015 Douglas A. Cherry Doug Cherry gave a presentation to the Florida Public Relations Association titled, "Legal Insights on Social Media" where he discussed how to protect unique, intangible assets that your organization or clients possess such as marketing techniques & advertising campaigns; branding; client information; social media; and PR materials which all involve intellectual property issues. Also discussed were learning how to pinpoint intellectual properties and how to protect them, as well as ways understand legal issues (and pitfalls) related to intellectual property and social media marketing.